What happens when a tree farmer wants to make metal trees? Watch this 3-part special holiday story unfold with the help of Ryerson.
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Meet Steve, a tree farmer who loves the holidays but feels guilt about cutting down trees. So this year he wants to go the route of metal trees! He connects with metal experts at Ryerson who help him decide the best material to use.
Now that Steve has decided on aluminum for his trees, he needs a strategy for fabrication and delivery. Enter advanced processing and logistical experts from Ryerson who keep his best interests in mind.
The conclusion to our story takes a twist as Ryerson finds a flaw in the business plan and makes a recommendation to help save Steve’s bottomline.